Tuesday, April 22, 2014

What Have You Been Reading in 2014?

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We are big book fans at BBA and this month we've given our clients a big list of books to read for extra bonus points on our Athlete of the Month!  Over the past couple of months we haven't been able to read as much as we would have like with all the happenings going on here, but here are some great books we've had the chance read or skim through the following books.

We try to read a good combination of books pertaining to exercise science, business, and building relationships.  The following hit all of those aspects and can be useful for someone in any field.  Check them out and enjoy!

Drive: The Surprising Truth About What Motivates Us - Daniel Pink

(Photo Credit - Drive -
Daniel Pink)
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Pink, in this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Developing Sports Expertise: Researchers and Coaches Put Theory Into Practice - Damian Farrow

The development of an athlete from basic performance to elite level of accomplishment is a long and complicated process. Identifying and nurturing talent, developing and fine tuning sport skills, and maintaining high levels of performance over the course of a career requires many thousands of hours of training and, increasingly, the input and support of expert coaches and sport scientists.

In this fully revised and updated new edition of the leading student and researcher overview of the development of sports expertise, a team of world-class sport scientists and professional coaches examine the fundamental science of skill acquisition and explore the methods by which science can be applied in the real-world context of sport performance.

David and Goliath - Malcolm Gladwell

Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.

Better Sports Performance

Yeah it's our book and if you don't have it yet, then grab a copy now!  Get a better understanding of what it takes to attain high levels of sports performance. With a good combination of scientific based information and applicable information, this book will enhance everyone's understanding on Athletic Performance.

Thinking Fast and Slow - Daniel Kahneman

(Photo Credit - Thinking Fast, and Slow-
Daniel Kahneman)
Kahneman, a renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Top Dog: The Science of Winning and Losing - Po Bonson

Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors.

Purple Cow: Transform Your Business By Being Remarkable - Seth Godin
(Photo Credit - Purple Cow - Seth Godin)

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

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